BLINK The Power of Thinking without Thinking [Malcolm Gladwell]

Gladwell is a great storyteller who wrote a lively and serious book.
For me, there are three important point in BLINK which teach us about our behaviours through instincts (Gladwell doesn’t like the word instinct):

  1. Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.
  2. When should we trust our instincts
  3. And Our snap judgments and first impressions can be educated and controlled.

Maybe Gladwell runs out of materials, maybe there are too many examples in the book. However those examples prove his points and they are fun and interesting stories.

A couple of my favorite points in the book are about:

  • The task of figuring out how to combine the best of conscious deliberation and instinctive judgment is one of the great challenges of our time.
  • He writes that one of the questions that he’s been asked over and over again since Blink came out is, When should we trust our instincts, and when should we consciously think things through? His anwers is: On straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated – when we have to juggle many different variables – then our unconscious thought processes may be superior.

It make me think about how I think and when I think in a blink.

His last book was Outliers, he talks about Outliers with Harry Smith:

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